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Day: November 6, 2009

Writing tips: Don’t bury the lead

November 6, 2009 by Rob Christeson

In journalism, they have a phrase I like: “Don’t bury the lead”. It’s a lot like the phrase “get to the point” in speaking, with some important distinctions: 1.  In speaking, if you delay getting to your point, the audience may lose interest, and you may have to work harder to get them re-engaged. In […]

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