It is not their fault

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Are you having trouble connecting with your audience? Maybe it’s not all their fault. Seth Godin says “if your target audience isn’t listening to your message, it’s not their fault…it’s yours”. What does that mean? It means that there are times when your audience doesn’t need your message. Sometimes they need something different, and for those […]

The value of a DTM award

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Is it worth your time to pursue a DTM award through Toastmasters? This is a question many active Toastmaster members struggle with, and it surprises me how many of them make their decision for the wrong reasons. The Distinguished Toasmasters (DTM) designation is awarded to Toastmaster members who have completed all of the educational speaking and […]

The Need for Authority

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You should read Authority Rules, the 10 Rock Solid Elements of Effective Online Marketing by Brian Clark of CopyBlogger fame. I don’t care if you’re into marketing or not, and it doesn’t matter if your into “online” or not either. These rules work the same for speakers or writers. If you want to improve your speaking, […]

The value of free content

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Are you tired of “free content” that leaves you needing to buy something to really get the value? There seems to be a number of different marketing ideas out there, and there are two that I notice in effect that include free content. First, there is free content that is designed to just whet your […]

Book Review: Guerrilla Marketing

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Last week, I mentioned this book in another review, so I thought I should give this a bit more than just lip service. Guerrilla Marketing, 4th edition is quite possibly the source for our generation on marketing strategy for small businesses. I have personnally had a number of small business owners and some very successful […]

Remarkable and Awesome Blogs

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Every now and then I find someone else’s blog that flat out impresses me. Today, one of my friends at work told me about a blog that I will talk about shortly, but that one led me to others that I think are truly remarkable and dare I say it…awesome. http://www.remarkable-communication.com, written by Sonia Simone isn’t simply […]