2012 Edge Summit

Today was the annual World Champions Edge Summit with Darren Lacroix, Ed Tate, Craig Valentine, Lance Miller and Mark Brown. This was another great event and I’m just sorry I had to leave early (during the coaching). Below are the notes I took until I left:

The first exercise was to write down our personal objectives, then we paired up with one or two others and shared with each other. Finally, we shared as a group and made the following list:
Note: this exercise is called the think, pair, share technique.
Face hostile audience
Opinion on contests
How to know what I don’t know
Keep energy up for presentation, all day
Better writing
Speaking to youth audience
building confidence
Story feedback
Be in the moment
Capture w/humor
Marketing
Working with people who have English as a second language
Preparation process for wcps
Business day planning
Finding/honing your message
Not being a slave to your script
Need accountability buddy
dramatic twists
How to not bury people in data – Ed says focus on the findings rather than the data
Execution – getting off of get set
Insecure about telling your story – is it good enough?
How to make my story less about me – universal – Ed says watch the I/You ratio
How to mentally prepare for a presentation in the face of bad news/distraction
How to bring a serious story up
How to let go of the 3 (John Maxwell reference) – Balance
Using agents or third party
Looking thinner on the jumbotron
Note: there were a couple I missedl

After we created the list, the champs went through their initial introductions. Darren mentioned that in his 2001 contest journey, his first two (of three) speeches in the 2001 contest process were actually stories from a longer keynote. By going through the contest process he made those stories better and thus made his keynote better as well. The only speech he wrote from scratch for the contests was the championship speech.

Craig talked about one method of how to know what works and what doesn’t. After his opening story, he told a story about watching the Olympics with his son. After the story (I won’t ruin it for you – or him), he told us that this was the first time he told anyone that story.
Points:
1. Test your stories
2. Don’t put the new story as the opening or the closing – use proven material there
3. Make adjustments and keep/remove based on feedback

Ed talked about telling a story for his contest speech. Others were speaking like Tony Robbins, and that’s why some that spoke to him felt he won.

Lance spoke about his start, and that PID Roberta Perry described the championship as 5-7 minutes to deliver your message to the world.

After some additional time and a short break, Mark Brown spoke about how to speak to a younger audience. One main point was to be sure you can relate and speak their language. Be familiar with current culture, i.e. Sponge Bob, tweeting, etc. – note: ask them to tweet about you on the spot.
Quoted David Brooks – there are only 6 emotions: happiness, sadness, anger, fear, surprise, disgust.

Next, we had a panel discussion with representatives from PR/PR Public Relations and Prime Concepts Group. Russell and Ford discussed their businesses.

Ford talked about how he got some advice that actually cost him money. At the time he was advised to add books, he actually didn’t need one for the business he had.

Russell talked about getting published In magazines
800-1000 words
You focused
Non-exclusive basis
Only when they’ve said they are interested, then send the article

Don’t publish until you have a website to drive the traffic to. Otherwise it’s wasted.

Handle the hostile reported with confidence. Remember, you are the expert.

Trade magazines? Yes there are literally thousands out there.

What do you need to do to be ready to use services like theirs?
There needs to be content. You have to offer something’s that others need. Ford used an example of expertise on Solar Eclipses. You might be the best ever, but there probably isn’t a market for that.

Different between promotion and advertisement? Advertisement is buying an ad. Pushing out information to them. Promotion is giving them information that they are looking for, in places where they are looking for them.

end of panel notes

After lunch, Craig spoke about selling yourself and his process for storytelling.

Never sell the product, always sell the result – what is your phrase for selling your product or service?

One persons phrase
Instead of having an organization full of problems, you’ll have an organization of problem solvers
So that you can…reduce problems
So that you can…save time
Seven steps for solutions

Next persons example
At the end of a session speaking with me you’re going to learn to reduce clutter
Switch to you focused
Less clutter and less stress
Have more time to do the things you want

Next example
Protect yourself from crooks by learning a simple and powerful technique
What kind of crooks?
Need to narrow the type of crook
Tip is called authentication – do you want to get authentication? Wor d I t in a way t he audience will think, “I need that!”

Next example
Find your unique reason for living a happy and purposeful life?
So that you can…radiate and glow
So that you can…
So that you can…

QSP – Qualified Selling Point – using a number of tips , i.e. 7 Habits

process – then now and how – always leading to the next step
Tell a story about where you were then (when you had whatever problem you’re now going to solve)
Fast forward to today and tell the story about where you are today (should be something they want to attain)
Ask them how you got there? – Craig really said”Ask what made the difference?”
Describe your journey…the harder your journey, the higher the rate of conversion – let your long road lead to their short cut
Offer the how. A product or service

My keepers:
Ed – How you do anything is how you do anything.
Darren (quoting Mike Rayburn) – if you aren’t getting paid what you want as often as you. Want, the problem is your speech<
Craig (quoting Ed) – Teach what you embody, embody what you teach
Ed – focus on the what, not the how
Lance – if you want to speak to their heart, you have to speak from your heart
Mark – Your life tells a story, and someone out there needs to hear it
Mark – It does not have to be sensational, it just has to be sincere
Ford – being authentic is more important than being polished
Ford – adapt don’t adopt

action ideas
Incorporate asking the audience to tweet about you into keynotes
Test out new stories in TM

Great sessions! I wish I could have stayed the whole day!

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