Matrin Lindstrom has put together an intriguing study of how we think with regard to our purchase decisions. Using some state-of-the-art medical technology, Buy-ology: Truth and Lies About What We Buy sheds light on how advertising affects our decision making process.
What’s great about this book:
Many interesting examples of why we make the types of purchasing decisions we make, including how marketing (and specifically advertising) affects us.
I have to admit, it turned out this wasn’t as interesting of a topic as I expected up front. The beginning included more description of the process than was needed.
This is probably a must-read for those considering different forms of advertising. For others, it might be an interesting read, but not necessarily the best use of your book-reading time.
Rob’s Rating system (bolded, the rating is)
Buy now at full price
Buy if you get a discount
Wait for the paperback (of course, it’s only in paperback)
Wait for someone else to be done with the paperback
If you’ve read my review, you got the jist of it