Book Review: Carolyn 101


At the Toastmasters International Convention, I was fortunate to hear and later meet Carolyn Kepcher, founder of, star of NBC’s The Apprentice, and author of Carolyn 101 Business Lessons from The Apprentice’s Straight Shooter.

When Carolyn accepted Toastmaster’s Golden Gavel Award at the convention, she gave an amazing, entertaining, and memorable acceptance speech for the award. Because of her presentation, I decided to to purchase and read her book.

I have read a number of business books, and this one is as good as any I’ve read. There were a couple of things that I liked specifically about Carolyn’s style in this book:

1. Captivating stories that lead to usable business lessons, labeled “Carolyn 101“. Such as:
The best team is the team that continues to perform even when the manager is absent.
To get the job, act as if you already work here.
Never use your title as the sole answer to a question.
Not all resources are good ones.

2. Chapters on how to be a good manager and what it takes to be a good employee, including rules for good employees and mistakes to avoid.

3. Interesting stories from her experience working with Donald Trump, including some unique insights to how Trump’s organization works.

Bonus note: How cool is Carolyn? When she came to the President’s Dinner Dance the next night, I caught her just after the dinner and asked if she would make a quick video for me to say “I hope you enjoy the book” to my wife. She said yes without blinking, and when I started to video her, she asked, “Aren’t you going to be in it?” Duh! Of course I did that BFF pose next to her while she said her line to encourage my wife to read the book. Pretty cool…  

Rob’s Rating system (bolded, the rating is)
Buy now at full price (although it’s like six bucks on Amazon now)
Buy if you get a discount
Wait for the paperback (of course, it’s already in paperback)
Wait for someone else to be done with the paperback
If you’ve read my review, you got the jist of it

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