Book Review: Laugh and Get Rich


One of the things I like to do is read books written by people I know. Darren LaCroix impressed me with his Get Paid to Speak by Next Week program and boot-camp way back in 2009, so I recently acquired a copy of his book Laugh & Get Rich,written with co-author Rick Segal.

The book’s tag-line is How to Profit from Humor in any Business. I enjoyed the humor throughout and found it packed with great ideas, references and stories about success in businesses big and small. The nice thing about this is that it could appeal to a rather broad audience. The assertion is that no matter where you are in any size organization, you can make a difference by properly using humor in day to day activities.

It did feel as though most of the references applied best to customer-facing jobs. However, the examples could apply equally to internal customers, which basically means any human you deal with on a day-to-day basis.

Of particular interest was a method that Darren taught me in August 2009 about how to develop an analogy to help make your point clearer and more memorable (chapter 29). I like this method when I learned it and it was great to see this chapter explain such a useful proces in great detail.

What’s great about this book:
Broken down into short chapters to allow you to find the information you are looknig for quickly.
Not limited to small business applications, many examples include companines like Southwest Airlines, Bose, and other large companies.
Lots of examples and some useful “how-tos” you can use.

Limiting Factors:
Some of the short chapters seemed a little too short for the topic.
A little too much of “We’ll get to that later”, but they did seem to keep their promises.

Great Quotes:
“People don’t want to go to a furniture store, they want to be entertained” – Barry Tatelman, Jordan’s Furniture
“If an idea doesn’t have a bit of absurdity, then it has no merit” – Albert Einstein
“Unhappy employees + more money = rich, unhappy employees” – Alan Weiss

This book is an excellent eye-opener and is easy to digest. I’m going to be super-candid here – the short chapters make this one great for the bathroom. Oh yeah, there are some points that make it a great reference later on.

Rob’s Rating system (bolded, the rating is)
Buy at full price (I admit to a small amount of bias, but you can get it at a discount)
Buy if you get a discount
Wait for the paperback
Wait for someone else to be done with the paperback
If you’ve read my reveiw, you got the jist of it

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