Recently, Seth Godin posted a blog entry about the phrase drill baby drill. This has become a catch phrase that, prior to the disaster in the gulf, people with a certain mindset were able to get behind, rally around, and repeat with ease. The phrase really crystallized the concept of Made to Stick by Chip and Dan Heath.
I reviewed their latest book, Switch, a couple of months ago. Now I’ve gone back and purchased Made to Stick to see what all the fuss was about.
The fuss? The tag-line, Why Some Ideas Survive and Others Die pretty well sums it up. The six principles, Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, and Stories (SUCCESs) give you a usable road-map to help make your ideas stick.
What’s great about this book:
The concept of The Curse of Knowledge captures how our minds work, and why we find it difficult to accept when others don’t receive our message. So often, we think we’ve delivered our message in a way that everyone will understand. Read this and you’ll understand why that doesn’t work like you think it should (and what you can do about it).
Also, there are a plethora of great examples of sticky ideas and not-so-sticky ones. Placed throughout the chapters are clinics to help reinforce the points with practical applications.
I’ve already got three different blog posts ready based on concepts in this book, so look for those to be published in the coming week.
Any speaker or writer should have already read this book. Don’t put it off like I did.
Rob’s Rating system (bolded, the rating is)
Buy now at full price
Buy if you get a discount
Wait for the paperback (of course, it’s only in paperback)
Wait for someone else to be done with the paperback
If you’ve read my review, you got the jist of it