Another great Marketing book by author Seth Godin, Meatball Sundae asks the question right off the bat, “Is your marketing out of sync?” To help you find the answer, he covers The 14 trends that you can’t ignore. The very first one hit home: Direct Communication and Commerce between Producers and Consumers. Each of these trends are probably things you have heard of before, but Seth puts his unique spin on them.
What’s great about this book:
At the beginning, Seth describes how the book doesn’t have o be tackled in the traditional sense. You can skip to any of the 14 trends you want to read about. Just digest the executive summaries, or read the stories and points about them.
As always, Seth provides interesting examples, great stories and a fresh perspective on important business topics.
I consistently have trouble with this category with respect to Seth’s books. The Dec 2007 publishing date might make you think it’s dated…but it’s really not.
If you have any interest in Marketing, success in your own business, or just communicating with humans then this is another book that is clearly worth your time.
Rob’s Rating system (bolded, the rating is)
Buy now at full price (but I found this for $5.99 at Borders)
Buy if you get a discount
Wait for the paperback
Wait for someone else to be done with the paperback
If you’ve read my review, you got the jist of it