Another gem by Seth Godin, Small is the New Big is a series of riffs (which could be translated as blogs or short stories – Merriam-Webster defines riff as a succinct, usually witty comment) with everything about being smarter in business from A to Z. And yes, there is a Z.
One of the nice things about this book is it’s made to be read over time. Just because you pick it up doesn’t mean you need to read it straight through. In fact, Seth opens by recommending that you don’t read it straight through. Read (or on the CD version listen to) his ideas and see if they trigger some ideas for your own business or other endeavors. If you have a success-driven mindset, these riffs will trigger ideas.
Customer Service, Business Agility, Content over Packaging, Uncommen Partnerships, and the True Value of a MBA are just some concepts of the 183 Other Riffs, Rants, and Remarkable Business Ideas contained in this book.
My opinion: Worth whatever you pay for it.
Next week: Review of his coming book: Linchpin: Are you Indispensable?
This review will be posted before the book is available (Jan 25th).