Note: This is only available as an e-book, and it’s only available for free. Go to: http://www.heathbrothers.com/the-myth-of-the-garage/ to pick it up.
I read both of Chip and Dan Heath‘s previous books, Made to Stick and Switch (links are to my reviews). When I saw they had another book out, I jumped at the chance to read it. But wait, my credit card isn’t being charged…what’s going on? Oh, it’s a free e-book. Awesome!
The Myth of the Garage is named after an article the authors wrote about the true origins of the Apple computer. Specifically, how Wozniak and Jobs ended up in that garage. Hint: it isn’t “quit school, invent lasting icon in garage three weeks later”. This and the other short stories (17 in all) are quite compelling, and do a great job exposing the reader to the reality behind some widely-held myths in the business world.
What’s great about this book:
It’s Free, and would be worth pay for if it wasn’t
An entertaining look at some interesting myths many of us come to believe as true.
None. Just wish there was more…
Stuff to think about (some of the story titles):
Why you should never buy another mutual fund (“The Horror of Mutual Funds”)
Why your gut may be more ethical than your brain (“In Defense of Feelings”)
How to communicate with numbers in a way that changes decisions (“The Gripping Statistic”)
Why the “Next Big Thing” often isn’t (“The Future Fails Again”)
This 70-page book is a fast read with many good stories. Grab it for your e-reader, or get the PDF. Now. Seriously.
Rob’s Rating system (bolded, the rating is)
Buy now at full price (note: full price is “free”)
Buy if you get a discount
Wait for the paperback
Wait for someone else to be done with the paperback
If you’ve read my review, you got the gist of it