Book Review: the zen of social media marketing


Believe it. I’m still reading marketing books. the zen of social media marketing, An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue is touted as “The last social media guide you’ll ever need.” With the excellent coverage of Facebook, Twitter and LinkedIn, it’s may also be the first one you need for today’s web.

The author, Shama Hyder Kabani is the president of The Marketing Zen Group (previously known as Click To Client), a full-service web marketing agency that serves clients around the world.

The specific information on Facebook, LinkedIn and Twitter (each gets it’s own chapter) is very timely and thorough. Plus! There is online content that is kept up to date. You can access this content with the information in the book. There are also references to integrating other sites such as ping.fm, digg, StumbleUpon, and Delicious into your plans.

You’ll find one of the keys early in the book helps to crystalize your plan for using social networking. A lot of the book references these concepts, specifically how to use the three sites to achieve these goals.

The acronym is ACT:
Attract – get people to your website
Convert – turn strangers into consumers and then customers
Transform – turn your successes into attraction magnets

One interesting additional aspect of this book it that it contains a number of excerpts from other works. Normally just a paragraph or two, they are references that help lend credibility to the point as well as provide additional reference opportunities. Examples:
Mitch Meyerson  –  www.MitchMeyerson.com
Samantha Hartley – www.EnlightenedMarketing.com
Suzanne Falter-Barns – www.GetKnownNow.com

My favorite paragraph:
Be Human. Remember that behind every Twitter name or Facebook profile is a real live human being. The ultimate goal is to always connect with that person.”

Rob’s Rating system (bolded, the rating is)
Buy now at full price
Buy if you get a discount
Wait for the paperback (of course, it’s only in paperback)
Wait for someone else to be done with the paperback
If you’ve read my review, you got the jist of it

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