Credibility – talking about everybody


Have you ever heard or read a reference to something “everybody” does, and realize that you don’t do it? i.e. “Everybody likes President Obama”, or “We checked with Everybody and couldn’t find someone who could do that”. You get the idea, right?

You may have heard the old reference that 80% of all statistics are made-up. Well, it seems like 95% of the time I hear about “everybody”, it doesn’t apply to me.

The corollary to this overused word? “Nobody”. As in “nobody does that anymore”, or “nobody likes congress.” It may even feel true sometimes, but the next time you use the word everybody or nobody, remember that you may alienate part of your audience. The part that isn’t nobody…

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