I was watching an episode of The Apprentice a couple of years ago, and one team was telling Mr. Trump about their advertising idea that lets the Trump name sells itself. His response? “Nothing sells itself. Nothing.”
I thought of this while reading I’d Rather be in the Studio! The Artist’s No-Excuse Guide to Self-Promotion, by Alyson B Stanfield. One of her excuses we need to get past is “My art speaks for itself.”
Whether your art is Art, Writing, Speaking or really anything, if you depend on it to speak for itself, don’t be surprised at your lack of success. She also points out that if the “speaks for itself” concept works for you now (think: temporarily), it’s likely someone is speaking for your art, even if it isn’t you.
Is that really your best bet, letting others own your message? Even if it’s working for you at this moment, that could change in a single online post.
Accept it, your art doesn’t speak for itself. You have to choose – you can continue to react to what others are saying, or put yourself in the drivers seat. What would Trump do?
I’d Rather be in the Studio <– Affiliate link on Amazon.com