Daniel Pink is my favorite author, and on top of having some incredible books, he also interviews other outstanding authors for his podcast. According to his page: “In each episode, Dan will choose one book that has made an impression on him, ask its author three key questions and give you the most value possible in less than twenty minutes.”
That’s where the 1, 3 and 20 come from. He goes after one big idea (the premise of the author’s book), asks three key questions (What’s the big idea, why should I care, what can I do about it) and get through the interview in under twenty minutes.
In just the first nine episodes, Dan has landed some big names. Some I’ve read before and some I hadn’t heard of yet. He recently interviewed Tom Peters (from In Search of Excellence fame) about his new book, The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last. The book was just released April 3rd, and the podcast is from April 9th.
When I met author Whitney Johnson (see that blog post here) in June, I happened to ask her if she knew Dan Pink. “Yes,” she replied, “I was just interviewed on his podcast!” Wow! What a crazy coincidence! But then I’m not shocked. I can see why Dan thinks her book is worth the interview. I can’t wait until that podcast gets released.
If you like Dan Pink, like learning about great books before reading them or just need to fill your next 20-minute commute with some useful content, go grab Dan Pink’s 1-3-20 podcast wherever you get your podcasts. If you’re not sure where to look, and you’re easily confused by google, check here on hubspot.