It is not their fault

Are you having trouble connecting with your audience? Maybe it’s not all their fault. Seth Godin says “if your target audience isn’t listening to your message, it’s not their fault…it’s yours”.

What does that mean? It means that there are times when your audience doesn’t need your message. Sometimes they need something different, and for those times, you need to provide the content that will help them, not just the content you think is best for them.

But those times are the majority, not just once in a while. Want to see success? Know your audience and shape you message for that audience. Remember, if they can’t (or won’t) hear you, look at yourself first. After all, it’s not their fault…

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