LinkedIn: Where Leaders Communicate

Editors Note: This post is an opinion piece on Toastmasters new branding initiative.

If I asked you wether you not you had already read the information on TI’s website about the rebranding, including how the tagline, Where Leaders Are Made, comes from I imagine I would see very few hands come up.

I’ve heard and read comments just this  week about how TI “messed up” by removing communication from the tagline. 

Oops. Maybe you aren’t reading it right. Why do I say that? Because communication IS in our tagline, Where Leaders Are Made. 

Don’t see it? Read it again – Where Leaders Are Made. Now let’s try an exercise. Close your eyes and take a deep breath. Now open your eyes. Picture a leader you respect, admire, or simply choose to follow. Are you thinking of one now? Did that leader struggle to make their point? Did they fail to inspire with their words regularly? Did they usually seem scattered and disoriented when dealing with others? 

Probably not.

In being great leaders they were, by definition, great communicators. 

Prove me wrong. Pick someone you respect as a leader, someone you follow willingly, someone you emulate, and if they can’t communicate, comment with their name, and why it is that you do follow them. 

Remember some leaders use a different formula than 5-7 minutes. Some don’t even blog. If your favorite leader is a man of few words, like your Grandfather, and you followed him because he communicated with his actions, well…leading by example is communication.

Take a few minutes, and check www.toastmasters.org/vbp for more information, including a downloadable Brand Manual with more specifics. Look at slides 11-17 for details. 

By better understanding the connection you can answer those questions that may come when you say, “I’m a Toastmaster, Where Leaders Are Made.”   

2 comments
  1. Toastmasters is diluting the hard-won brand reputation by promoting the “leadership” by-product.

    Virtually no one comes to Toastmasters to learn leadership. Your previous post proved this!

    Why did you come to Toastmasters?

    “To learn”
    “Nothing better to do”
    “Be a better speaker”
    “Learn how to sell”
    “Make money”
    “Didn’t have self confidence”
    “Fear”
    “Speak Better”

    They come from near and far to learn how to become a confident public speaker. Period.

    • Bob, I believe that dilution remains to be seen. The fact that most come to us for communication skills and few for leadership might just be the best reason for the tagline. After all, we as members will still explain the value of the communication track, and it will remain the hallmark of our organization for a long time to come. And now, we can give better emphasis to our leadership development opportunities as well.

      You could be right, but I think it’s up to us as members to keep that from happening.

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