Podcasting – Learning from the Platform Giant


Shane Purnell has a Podcast (available on ITunes) called “Platform Giant” where he promotes building your platform, whether that is on the physical stage or the virtual one.

In his 90 minute training session, Shane covered just how you (yes you) can have a Podcast of your own. Specifically, the power of podcasting for the public speaker.

A podcast has three elements
– Downloadable digital file on a server – Audio, Video or PDF
– Serial or Episodic in Nature
– Delivered via RSS Feed (like a subscription)

How many Downloads should I expect?
43,000 for top 1%
3,400 for top 10%
170 for top 50%

How to make a Podcast
Plan it
Produce it
Promote it

Plan It
Why do people Podcast? (could be one, two or all three)
– Share your passion
– Promote your expertise
– Help others

What is my show about?
– Passion
– Expertise
– Market

Shane has a great worksheet that helped his audience consider what they are passionate about (5 things), what they’re good at (5 things) and what problems they solve for others (5 things). After listing these attributes, he asked up to list 3 ideas that merge the passions, talents and market.

Next we did a quick brainstorming on our first 10 podcasts in one of those 3 ideas. Surprisingly, I saw that much of the audience had filled out those 10 podcast titles.

Who is my audience?
– Demographics – good to start, but not the definition of your audience
– Psychographics – interest level
– Avatars – your ideal listener

How do I help them?
– I help ________
– do or understand __________
– so that ______________
My example: “I help Project Managers understand Agile so that They can be successful in their PM career”

What is my show’s style?
– Interviews
– Topical i.e. a deep dive on a topic
– Magazine i.e updates on a topic like baseball, Apple, etc.
– Stories i.e. “Serial”
– Morning Show – panelist, group show, etc.

One interesting point that came up – don’t be afraid to send the questions in advance
Another person who has been interviewed mentioned that some podcasters have asked her for questions that she would like them to ask

Produce It
Equipment – “get good equipment” – the quality of your equipment will matter to your listeners
– Basic
— Use Phone or laptops mic
— Edit in Garage Band or Audacity
— PRO: Cheap – Cons: Not high quality

– Standard
— Use a USB mic & computer ($50 At2100)
— Garage Band or Audacity
— PROs: Sound OK to excellent Cons: mic ($50-300) no control of sound inputs

– Optimum
— $50-$300 mic
— Control sound inputs (mixer)
— Garage Band, Audacity Adobe Audition
— PRO: More control, professional sound – Cons: $500-$1,500

Show Prep
– Structure
– Prep
– Scripts

Structure (example):
Segments Time
Intro/monolog 1:00 min
Updates & Teasers 1-5 mins
Main Segment 5-20 mins
Recap 2-3 mins
Closing 1:00 min

Topic Ideas
– Topic ties back to main purpose
– What’s captivating you? (idea: have a notebook to capture ideas throughout the day)
– What are you reading about?
– What lessons have you learned?

Topic Development (from Erik K Johnson – the Podcast talent coach)
– How is the topic relevant to your listeners?
– How are you going to make them care?
– What’s interesting about this topic?
– What emotion do you hope to share
– What’s your point of view on the subject?
– What is the end goal? What’s the point?
– What do you want them to remember? Takeaway?
– Do you have supporting evidence?

Should I use a script?
Three approaches
– Transcript
– Outline
– Talking points

Use external devices
Use software
– Audacity
– Garage Band (built into MACs)
– Watch yor levels
– Use 44,100 KHz (sampling)
– Work on mic technique (location relative to mic)

Post Production
– Audacity and Garage Band(same as recording)

Editing Tips
– Remove vocal disfluencies (ums and ahs)
– Hums, pops, flubs
– Don’t go overboard
– Amplification, noise reduction, compression, normalization
Editing time is inversely proportional to enjoyment 🙂

Exporting & Converting
– Export as a .wav (better than as an mp3 to allow other software to clean up)
– Levelator (still available for free) & Auphonic (up to two hours a month free converting to mp3)
DO NOT use Audacity! – the L.A.M.E mp3 encoder is lame!
Use iTunes – will use a very good encoder to create your mp3
– 128Kbps – 1MB/min
– 96Kbps = .75MB/min <-- recommended - 64Kbps = .5MB/min Posting & Hosting - libsyn - $5 - $75 per month - blubrry - $12 - $80 per month Resources - DigCCmixter.org - Opuzz.com - Youtube.com/AudioLibrary - FreeSound.org - Google: "royalty free music" Voiceover - Fiverr Album Artwork - iTunes 1400x1400 - 3000x3000 - keep it under 500K - DIY - Photoshop/Canva - Fiverr - 99 Designs - PodcastDesigns.com Promote It
– Facebook – maybe not so much
– Better luck with Twitter and LinkedIn, based on his podcast
– Blog – repurpose content and build credibility

Shane did an amazing job making the info on starting a podcast relatable and seem within my grasp. If you want to catch up with the next time Shane is speaking, check his site here: Shane’s Site


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