Secrets of the Secrets of Storytelling


What are the three most common ways to learn anything?

1. Figure it out for yourself (difficult, time-consuming, and a high probability of failure/quitting)
2. Learn from experts on your own (Books, Videos, other “learn at home” courses)
3. Learn from the experts directly

The first method is the slow, painful, learn-from-every-single-mistake method that has made America great. You may choose to believe that there are no shortcuts in life, but this method is a certain long-cut – don’t kid yourself. Another misconception is the lower cost here. But, if you delay future earnings while you patiently (and painfully) get better, is it really saving you money, or costing you more down the road?

The second method uses books, audio lesson, teleseminars and such to reduce the learning curve while keeping costs low and flexibility high. The advantage here is:

1. You can learn from the best
2. On your own schedule
3. At a lower cost than other options

This can be a great first step to see if the expert’s style will suit you, and get you through the basics without the deeper investment. Plus, when you’re ready to make the call and work directly with the experts, you’ll get more out of the experience, and avoid paying a premium for basic information. Translation: you can jump into the more advanced content.

Recently, I had the privlige to work directly with Darren LaCroix and Craig Valentine. Both Darren and Craig are among the best in speaking, highly successful professionals and highly sought after as speech coaches. One of the programs they run is called, The Secrets of Storytelling Champ Camp. Something you already know: The call it a Champ Camp becasue they are both World Champions of Public Speaking.

The advantage here was since I had learned quite a bit from both Darren and Craig from their CD and DVD content, I was able to really get some valuable advanced training in a single weekend. We took an idea I had for a story – the day I was laid off in 2009 – and turn it into a complete story with the ability to reach my audience.

The important factor here was to start by developing the 5 C’s of great storytelling. Characters, Conflict, Cure, Change and Carryout. These give you the basic structure to a powerful story. Then we worked through some additional techniques and If you want to learn about this storytelling process, check here.

Which method have you chosen? Are you getting the results you hoped for? If not, maybe it’s time to make a change and move to the next level. You can see real impovement if you’re willing to do the work, practice, and learn from the best.

Stop wasting time with the long-cut.

Here is a link to another article about Craig’s process I wrote in February.

Note: All links to the World Champions Edge are affiliate links. There’s no difference in cost to you, but if you’d rather not use the affiliate link, you can go directly to

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