Speaking like a store


I was recently listening to an audio lesson from Lance Miller, and he mentioned that some folks ask him about being a professional speaker. When asked what they speak about, they’re looking for ideas about what to talk about.

He likened this to how being a speaker is like having a store, with a storefront, shelves and a check out counter while having no product on the shelves. If you were going to start a business, you would start with a product and then open the store.

Imagine if you instead opened a store and then when people stopped by to shop, saw the empty store and asked what your product was. Your reply – “what do you need?”

The real question to ask yourself isn’t “can I be a professional speaker?” It’s “What do I have to offer my audience?” If you can answer that, then you have something to put on the shelves.

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