Are you using the best market tools at your disposal? What have you shipped lately?
In the book The Six Figure Speaker, author Cathleen Fillmore discusses a “one-pager” as the One Essential Marketing Tool for professional speakers.
Here are the components of the one-pager as described:
- Bio
- Personal logo and mission statement
- Photo
- Three speech titles
- Blurbs about each speech
- Client list
- Testimonials
A couple of recommendations from the book:
The photo should be professional, a full body shot, and not contrived
Take a look at other professional sites for examples of Bios
Position yourself as a solution provider - an expert, not simply a speaker
So here’s the challenge: Come up with a draft one-pager in the next week. That is going to be my goal, and I’ll post the result on this site by next weekend.
Creating the one-pager isn’t expensive or particularly difficult. It just takes work. Like Seth Godin says, do the work – ship!