Note: This is only available as an e-book, and it’s only available for free. Go to: http://www.heathbrothers.com/the-myth-of-the-garage/ to pick it up. I read both of Chip and Dan Heath‘s previous books, Made to Stick and Switch (links are to my reviews). When I saw they had another book out, I jumped at the chance to [...]
READ MORE »This last year I’ve read a ton (at least a few pounds) of books, especially on marketing, the web, consulting, writing and speaking. I created some reviews on this website, but I think it’s time to highlight the best for those of you just getting on board with this whole 21st century reading-thing. This list [...]
READ MORE »Do you struggle to get your ideas heard and remembered? Maybe you are having trouble deciding what your core message is? Maybe you don’t know that you need a core message? In the book Made to Stick – Why Some Ideas Survive and Others Die by Chip and Dan Heath, the authors discuss a logical and repeatable two [...]
READ MORE »
Are you struggling to get momentum behind your message? Recently, Seth Godin posted a blog entry about the phrase drill baby drill. This has become a catch phrase that, prior to the disaster in the gulf, people with a certain mindset were able to get behind, rally around, and repeat with ease. The phrase really crystallized the [...]
READ MORE »
Switch – How to change things when change is hard is the new book by Chip Heath and Dan Heath, who were the authors of the bestselling book Made to Stick. In their new work, the authors address the reasons why change can be difficult for humans like us, and how you can use this [...]
READ MORE »