Guerrilla

Edge Summit – Sunday 21 Aug

Have you ever taken in more information that you can process? Some of the notes below may be familiar to you if you've read my blog before, or if you've [...]

The Cost of Losing Business

What happens when you make things too automatic for your customers, and an annoying error occurs? Answer: You could lose the sale. In the last few [...]

Book Review: Guerrilla Marketing

Last week, I mentioned this book in another review, so I thought I should give this a bit more than just lip service. Guerrilla Marketing, 4th edition is quite [...]