Talk to the Human™

Hooray for long titles!

Seriously, I just received Success Secrets of the Social Media Marketing Superstars by Mitch Meyerson. I’ve been waiting for this book, so rather than wait for Sunday to do a review after I finish reading it, I thought I would clue you in to a great purchase you can make today.

Mitch Meyerson has authored and coauthored a number of great books on marketing, including titles such as Guerrilla Marketing on the Front Lines and World Class Speaking with Craig Valentine. He also certifies Guerrilla Marketing Coaches and works with Craig to certify World Class Speaking Coaches. 

This book is a compilation of chapters from very successful people with specif advice on using Social Media. One chapter (which I read immediately), How to Communicate with Impact Using Social Media, was written by Craig Valentine. Others were written by well know authors and blog experts Chris Garrett, Chris Brogran and Brian Clark. I wrote about Brian’s site, CopyBlogger in a previous post. There is also a chapter by Sham Hyder Kabani, author of The Zen of Social Media Markeing.

With 22 chapters in all, this look like a great resource for using social media. Take a look at the Facebook site for the book launch, you can find some good information from Mitch to see if this book is one you should add to your library. Watch for the full review soon.

This last year I’ve read a ton (at least a few pounds) of books, especially on marketing, the web, consulting, writing and speaking. I created some reviews on this website, but I think it’s time to highlight the best for those of you just getting on board with this whole 21st century reading-thing.

This list presumes you are looking to become successful at speaking and/or consulting about something you are good at. Of course, you also need to be up to date on whatever subject you are choosing to speak about.

Speaking
World Class Speaking – Craig Valentine and Mitch Meyerson
Money Talks – Alan Weiss

Writing
Six-Figure Freelancing – Kelly James-Enger
Made to Stick -  Chip and Dan Heath

Marketing
Guerrilla Marketing – Jay Conrad Levinson
Permission Marketing – Seth Godin

Consulting
Million Dollar Consulting – Alan Weiss
Book Yourself Solid - Michael Port

Web
The Zen of Social Media Marketing – Shama Hyder Kabani
WordPress for Dummies – Lisa Sabin-Wilson

Ideas
What the Dog Saw – Malcolm Gladwell
SuperFreakonomics – Steven Levitt & Stephen Dubner

As I made this list, I did realize there were still a couple of book reviews I could do, for those rare (!) weeks when I don’t finish a book.

Also, I know Made to Stick isn’t so much a book about writing, but it is a book about making your ideas worth remembering. And that is a great skill to have as a speaker and as someone who writes down what they are going to say.

If you are behind on your reading, pick up something off of this list. They are all worth your time…