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	<title>Talk to the Human™ &#187; Mitch Meyerson</title>
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	<link>http://robchristeson.com</link>
	<description>One IT dude&#039;s perspective on communicating with real people</description>
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		<title>Book Preview: Success Secrets of the Social Media Marketing Superstars</title>
		<link>http://robchristeson.com/book-preview-success-secrets-of-the-social-media-marketing-superstars?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=book-preview-success-secrets-of-the-social-media-marketing-superstars</link>
		<comments>http://robchristeson.com/book-preview-success-secrets-of-the-social-media-marketing-superstars#comments</comments>
		<pubDate>Fri, 27 Aug 2010 20:19:12 +0000</pubDate>
		<dc:creator>Rob Christeson</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Craig Valentine]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Mitch Meyerson]]></category>
		<category><![CDATA[Talk to the Human]]></category>

		<guid isPermaLink="false">http://robchristeson.com/?p=1894</guid>
		<description><![CDATA[Hooray for long titles! Seriously, I just received Success Secrets of the Social Media Marketing Superstars by Mitch Meyerson. I&#8217;ve been waiting for this book, so rather than wait for Sunday to do a review after I finish reading it, I thought I would clue you in to a great purchase you can make today. Mitch [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://robchristeson.com/wp-content/uploads/2010/08/MeyersonBook.jpg"><img class="alignnone size-full wp-image-1904" title="MeyersonBook" src="http://robchristeson.com/wp-content/uploads/2010/08/MeyersonBook.jpg" alt="" width="200" height="225" /></a><br />
Hooray for long titles!</p>
<p>Seriously, I just received <a title="Mitch Meyerson" href="http://www.facebook.com/#!/event.php?eid=149179358435162&amp;ref=ts" target="_blank"><em>Success Secrets of the Social Media Marketing Superstars</em></a> by Mitch Meyerson. I&#8217;ve been waiting for this book, so rather than wait for Sunday to do a review after I finish reading it, I thought I would clue you in to a great purchase you can make today.</p>
<p><a title="Mitch Meyerson" href="http://www.mitchmeyerson.com" target="_blank">Mitch Meyerson</a> has authored and coauthored a number of great books on marketing, including titles such as Guerrilla Marketing on the Front Lines and <a title="Previous Post" href="http://robchristeson.com/book-review-world-class-speaking" target="_blank">World Class Speaking</a> with <a title="Craig Valentine" href="http://www.craigvalentine.com" target="_blank">Craig Valentine</a>. He also certifies Guerrilla Marketing Coaches and works with Craig to certify <a title="Craig Valentine" href="http://www.worldclassspeakingcoach.com/" target="_blank">World Class Speaking Coaches</a>. </p>
<p>This book is a compilation of chapters from very successful people with specif advice on using Social Media. One chapter (which I read <strong>immediately</strong>), <em>How to Communicate with Impact Using Social Media</em>, was written by Craig Valentine. Others were written by well know authors and blog experts <a title="ProBlogger" href="http://www.problogger.net" target="_blank">Chris Garrett</a>, <a title="Chris Brogan" href="http://www.chrisbrogan.com" target="_blank">Chris Brogran</a> and<a title="CopyBlogger" href="http://www.copyblogger.com/" target="_blank"> Brian Clark</a>. I wrote about Brian&#8217;s site, CopyBlogger in a <a title="Previous Post" href="http://robchristeson.com/remarkable-and-awesome-blogs" target="_blank">previous post</a>. There is also a chapter by Sham Hyder Kabani, author of <a title="Previous Post" href="http://robchristeson.com/book-review-the-zen-of-social-media-marketing" target="_blank">The Zen of Social Media Markeing</a>.</p>
<p>With 22 chapters in all, this look like a great resource for using social media. Take a look at the <a title="Mitch Meyerson" href="http://www.facebook.com/#!/event.php?eid=149179358435162&amp;ref=ts" target="_blank"><em>Facebook site</em></a> for the book launch, you can find some good information from Mitch to see if this book is one you should add to your library.</p>
<p><iframe src="http://rcm.amazon.com/e/cm?t=taltothehum-20&#038;o=1&#038;p=8&#038;l=as1&#038;asins=1599183773&#038;ref=qf_sp_asin_til&#038;fc1=000000&#038;IS2=1&#038;lt1=_blank&#038;m=amazon&#038;lc1=0000FF&#038;bc1=000000&#038;bg1=FFFFFF&#038;f=ifr" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe></p>
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		<item>
		<title>What to Read?</title>
		<link>http://robchristeson.com/what-to-read?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-to-read</link>
		<comments>http://robchristeson.com/what-to-read#comments</comments>
		<pubDate>Wed, 28 Jul 2010 02:08:02 +0000</pubDate>
		<dc:creator>Rob Christeson</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Alan Weiss]]></category>
		<category><![CDATA[Chip and Dan Heath]]></category>
		<category><![CDATA[Craig Valentine]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Mitch Meyerson]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Steven Levitt & Stephen Dubner]]></category>

		<guid isPermaLink="false">http://robchristeson.com/?p=1651</guid>
		<description><![CDATA[This last year I&#8217;ve read a ton (at least a few pounds) of books, especially on marketing, the web, consulting, writing and speaking. I created some reviews on this website, but I think it&#8217;s time to highlight the best for those of you just getting on board with this whole 21st century reading-thing. This list [...]]]></description>
			<content:encoded><![CDATA[<p>This last year I&#8217;ve read a ton (at least a few pounds) of books, especially on marketing, the web, consulting, writing and speaking. I created some reviews on this website, but I think it&#8217;s time to highlight the best for those of you just getting on board with this whole 21st century reading-thing.</p>
<p>This list presumes you are looking to become successful at speaking and/or consulting about something you are good at. Of course, you also need to be up to date on whatever subject you are choosing to speak about.</p>
<p><strong>Speaking<br />
</strong><a title="Book Review" href="http://robchristeson.com/book-review-world-class-speaking">World Class Speaking &#8211; Craig Valentine and Mitch Meyerson</a><br />
Money Talks &#8211; Alan Weiss</p>
<p><strong>Writing</strong><br />
Six-Figure Freelancing &#8211; Kelly James-Enger<br />
<a title="Book Review" href="http://robchristeson.com/book-review-made-to-stick">Made to Stick -  Chip and Dan Heath</a></p>
<p><strong>Marketing</strong><br />
<a title="Book Review" href="http://robchristeson.com/book-review-guerrilla-marketing">Guerrilla Marketing &#8211; Jay Conrad Levinson</a><br />
Permission Marketing &#8211; Seth Godin</p>
<p><strong>Consulting</strong><br />
Million Dollar Consulting &#8211; Alan Weiss<br />
<a title="Book Review" href="http://robchristeson.com/book-review-book-yourself-solid">Book Yourself Solid - Michael Port</a></p>
<p><strong>Web</strong><br />
<a title="Book Review" href="http://robchristeson.com/book-review-the-zen-of-social-media-marketing" target="_self">The Zen of Social Media Marketing &#8211; Shama Hyder Kabani</a><br />
Wordpress for Dummies &#8211; Lisa Sabin-Wilson</p>
<p><strong>Ideas</strong><br />
<a title="Book Review" href="http://robchristeson.com/book-review-super-freakonomics">What the Dog Saw &#8211; Malcolm Gladwell<br />
SuperFreakonomics &#8211; Steven Levitt &amp; Stephen Dubner</a></p>
<p>As I made this list, I did realize there were still a couple of book reviews I could do, for those rare (!) weeks when I don&#8217;t finish a book.</p>
<p>Also, I know <em>Made to Stick</em> isn&#8217;t so much a book about writing, but it is a book about making your ideas worth remembering. And that is a great skill to have as a speaker and as someone who writes down what they are going to say.</p>
<p>If you are behind on your reading, pick up something off of this list. They are all worth your time&#8230;</p>
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