Seth Godin

This last year I’ve read a ton (at least a few pounds) of books, especially on marketing, the web, consulting, writing and speaking. I created some reviews on this website, but I think it’s time to highlight the best for those of you just getting on board with this whole 21st century reading-thing. This list
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Are you using the best market tools at your disposal? What have you shipped lately? In the book The Six Figure Speaker, author Cathleen Fillmore discusses a “one-pager” as the One Essential Marketing Tool for professional speakers. Here are the components of the one-pager as described: – Bio – Personal logo and mission statement –
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Are you struggling to get momentum behind your message? Recently, Seth Godin posted a blog entry about the phrase drill baby drill. This has become a catch phrase that, prior to the disaster in the gulf, people with a certain mindset were able to get behind, rally around, and repeat with ease. The phrase really crystallized the
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Do you know what is missing for your success? Driving home from our District Toastmaster training (TLI) in Overland Park, I was talking to a friend of mine about a variety of topics. One that came up was about what we have learned in our studies of professional speakers, and if there was just one missing
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“In the Land of the blind, the one-eyed man is King.” Desiderius Erasmus, Adagia (III, IV, 96). Dutch author, philosopher, & scholar (1466 – 1536). This week, let’s discuss what is arguably the first habit of successful entrepreneurs:  Understanding what your customers want, and how to provide that to them. The reason this is such an
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The E-Myth Revisited is a book by Michael Gerber that is based on his many years of experience in helping small businesses see success by realizing the difference between the Entrepreneur, the Manager, and the Technician. This is the overarching theme of his book, and you’ll hear (or read) it a lot. What’s great about this book: If
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Another great Marketing book by author Seth Godin, Meatball Sundae asks the question right off the bat, “Is your marketing out of sync?” To help you find the answer, he covers The 14 trends that you can’t ignore. The very first one hit home: Direct Communication and Commerce between Producers and Consumers. Each of these trends are
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Every now and then, a good book may be a reference book you can turn to again and again. If you are a person who writes or speaks, you need to have a reference of great quotes handy all the time. Seriously. The Harper Book of Quotations, Third Edition was published too early to include
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You may find yourself held back by these common myths. Each of these applies to any type of speaking, as well as speaking in Toastmasters. Read on, and learn how to identify and conquer these speaking flaws: Error #1: Every speech has to be different. – In professional or business settings, you wouldn’t want to give
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I wrote a book review last week on Seth Godin’s New Book, Linchpin – Are you Indispensable? This book is out today, and is now available at Amazon or your local bookseller. I like this book so much that I finally went to Amazon.com and created an affiliate link to help you get to it faster. Read it!