Book Review: Small is the New Big

by

Another gem by Seth Godin, Small is the New Big is a series of riffs (which could be translated as blogs or short stories – Merriam-Webster defines riff as a succinct, usually witty comment) with everything about being smarter in business from A to Z. And yes, there is a Z. One of the nice things about […]

It is not their fault

by

Are you having trouble connecting with your audience? Maybe it’s not all their fault. Seth Godin says “if your target audience isn’t listening to your message, it’s not their fault…it’s yours”. What does that mean? It means that there are times when your audience doesn’t need your message. Sometimes they need something different, and for those […]

Front Page News

by

I read a post by Seth Godin today that caught my attention. It wasn’t on WordPress (shame!), but since the blogger is also a rather famous author, I figure he’s entitled to pick a service different from mine. 🙂 What caught my eye was a blog entry titled Creating sustainable competitive advantage, which discusses why companies like Nike […]