Steven Levitt & Stephen Dubner

This last year I’ve read a ton (at least a few pounds) of books, especially on marketing, the web, consulting, writing and speaking. I created some reviews on this website, but I think it’s time to highlight the best for those of you just getting on board with this whole 21st century reading-thing. This list
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Super Freakonomics, by Steven Levitt and Stephen Dubner is a interesting and entertaining follow-on to the original Freakonomics. The underlying theme, that we (as humans) respond to incentives in every action we take, really struck a chord with me. The authors were able to apply that to each of their cases, including the cover topics
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