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	<title>Talk to the Human™ &#187; Writing Tips</title>
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		<title>The write lesson at Starbucks</title>
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		<pubDate>Sat, 17 Jul 2010 01:52:53 +0000</pubDate>
		<dc:creator>Rob Christeson</dc:creator>
				<category><![CDATA[Writing Tips]]></category>
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		<category><![CDATA[Talk to the Human]]></category>

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		<description><![CDATA[Are today&#8217;s students learning the wrong lesson from college? I decided to try this Starbucks place everyone is talking about. No, it&#8217;s not a flashback post. I&#8217;m just not a coffee drinker, so I&#8217;m sitting here drinking an Orange Mango Smoothie, extra plastic top, extra grande straw, looking for a different view on things as [...]]]></description>
			<content:encoded><![CDATA[<p>Are today&#8217;s students learning the wrong lesson from college?</p>
<p>I decided to try this Starbucks place everyone is talking about. No, it&#8217;s not a flashback post. I&#8217;m just not a coffee drinker, so I&#8217;m sitting here drinking an Orange Mango Smoothie, extra plastic top, extra grande straw, looking for a different view on things as I write today&#8217;s post.</p>
<p>My usual hangout for this type of change-of-scenery is Barnes and Noble. But since I&#8217;m a book-and-a-half behind schedule (see my<a title="LinkedIn Profile" href="http://www.linkedin.com/in/christeson">LinkedIn booklist</a>) I didn&#8217;t want any temptation to buy another book for the queue (and, there are two books in my Amazon cart screaming at me to click &#8216;buy&#8217;).</p>
<p>Bam! As luck would have it, a group of college students are chatting, led by someone with an interesting accent. She is going over some information for what must be some type of business class project. Did I mention that I like the accent? I hear occasional references to manufacturing, distribution, sales forecasts and other related issues as they huddle around a 15&#8243; widescreen laptop, <em>enjoying</em> the same <strong>free</strong> Wi-Fi as I am.</p>
<p>As I sit here typing, I hear numbers changing and evidence of a running simulation. One surprising fact I notice -  the laptop is a Gateway. Hmmm. I thought college students all used Macs, especially ones who meet at Starbucks to do their homework over a grande half-caf tall latte. Myth busted.</p>
<p>Oh well, back to the point of the post. What could the wrong lesson be? Good question. As they were discussing strategy and distribution channels, one of the team asked a question, and the fearless leader replied &#8220;I outsourced the manufacturing. It was easier.&#8221;</p>
<p>Shipping jobs out of the country, even hypothetically, is bad enough when it&#8217;s because of being cheaper (and yes, they mentioned that fact too).  But tell me that you are doing it in because it&#8217;s easier, and now I&#8217;m worried.</p>
<p>Don&#8217;t get me wrong, I&#8217;m not naive. I know ease (i.e. managerial laziness) is one of the more compelling reason to outsource. For all the talks of cost savings, it&#8217;s becoming more evident that some of our big corporation outsourcing efforts really don&#8217;t save the money expected, once you take all of the costs into account.</p>
<p>Have I rambled on enough for you to figure out the real point of this article? That&#8217;s right. This isn&#8217;t about college, politics, or outsourcing (all fun topics, to be sure). It&#8217;s about <strong><em>writing</em></strong>. Can you handle the truth? When you sit in the same room day after day, you are in danger of becoming stagnant.</p>
<p>Have you ever noticed that happening with your writing, or your speaking? What are you prepared to do to get out of that funk? Are you willing to chip-in $6.37 to keep your local Starbucks afloat? Are you willing to sit in semi-comfortable pleather chairs and listen to your local college students solve the world&#8217;s problems? What is stopping you from making the change?</p>
<p>Believe it or not, tonight&#8217;s post wouldn&#8217;t have had a single word about outsourcing if I would have written it at home. And while I don&#8217;t expect to write any more on the subject soon, going on a different tangent once in a while frees up the mind to consider some new points of view.</p>
<p>Side note: do some research later on Mac vs. PC use at the local University, and write a post about the wonders of free Wi-Fi relative to not-so-free coffee.</p>
<p>So maybe I&#8217;m wrong, and this team of five students isn&#8217;t learning the wrong lesson in college. Maybe instead they are helping me learn the write lesson at Starbucks&#8230;</p>
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